The Minnesota Frisbee Association has been around since 1975, and in 2011 decided it was time for an updated identity. Being an avid disc golfer, I jumped at the opportunity to help modernize the historic brand. I wanted to incorporate the unique landscapes that we have in Minnesota into the mark. For a disc golfer, the imagery of the basket is iconic, and seeing it on the horizon of a fairway lined with trees on either side is enough to spark memories of being on any number of courses in our fine state. I can't think of a better way to represent an organization that does so much for the sport.